Pachi's Blog Annex ~自薦&自選よりぬき~

『Pachi -the Collaboration Energizer-』の中から自分でも気に入っているエントリーを厳選してお届けします♪

踏み出す – ブック・オブ・フューチャーズ (Bespokeの『Book of Futures』日本語訳)




Book of Futures日本語訳シリーズ、第10回は踏み出すです。




When John F. Kennedy became president in January 1961, thegeneral opinion among Americans was, that the United States was losing the space race to the Soviet Union, who four years earlier with success had sent the first satellite in orbit around earth. The perception grew when Russian cosmonaut Yuri Gagarin became the first man in space during April 1961. Less than a week later came the Bay of Pigs fiasco, a failed attempt to overthrow Fidel Castro’s communist government in Cuba, a failure that publicly humiliated the United States. Kennedy and the White House were convinced that the American strength and liberty would be secured through demonstrating technological supremacy. After consulting with NASA to identify such an achievement, Kennedy stood before Congress on May 25, 1961 with a very bold proposal:









>> I beleive that his nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth. No single space project in this period will be more impressive to mankind, or more important for the ling-range exploration of space <<




In his speech Kennedy describes a scenario for the future of a nation. He commits himself and the entire country to a seemingly impossible goal.




If America had to land on the Moon in order to preserve a peaceful and free world, then landing on the Moon was an absolute necessity. It was a political need. James Webb, the space agency’s administrator, had previously conceded to Kennedy that he believed it could be done, bu the fact was, that NASA had absolutely no idea where to even begin.




As Kennedy came back to the White House, he said to his speechwriter, Ted Sorensen,
>>That didn’t go over well, did it?<<




And truly, the proposal wasn’t greeted with immediate enthusiasm by the members of Congress. Kennedy spend a lot of effort trying to win the argument and convince Congress why going to the moon was of such importance. It wasn’t clear until a couple of weeks later, if Kennedy would have the political support needed to get started on this adventure. But his declaration set in motion research activities, investments and technological leaps that in the following decade increased the chance of actually sending a man to the moon. And as the years passed, the scenario slowly took form. And finally on July 20, 1969 Neil Armstrong stepped out of the lunar module Eagle, and felt the surface of the moon under his feet for the first time. Three days later, the crew returned safely to Earth.







Kennedy’s speech not only charted the course of NASA for a decade, it scaled up an idea of space travel to become an achievement, that still today, almost 50 years later, is a pillar in human history.




Make it count

Until this point, the design process has been centered around a project team, a small subset of a larger organization or society. Together, future designers have searched and gained insight on the situation, its context and potential. Though, the ultimate intention is to make the work count and turn new insights into new scenarios that can create a positive impact.





The term scale originates in the Latin term scale meaning ladder. In the metaphor of the ladder, the current situation is the step, we are now standing on, and the futures design process aims to take us to the next step towards a new scenario for the future. In the scale phase, we include people around us as co-designers of the future.





Our medium for translating scenarios into action, is the design of new possible experiences that are provoking, inspiring and informative and aims to spark new reflections, discussion and actions.




In scaling, we distinguish between the two sub phases imagine futures and actualize the future.




Happy Collaboration!